Creative Direction and Management
Currently at K2 I'm responsible for all global marketing collateral to our B2B business units. I manage designers & developers, as well as source and onboard talent when needed. In today’s ever evolving digital space, educating business units and stakeholders on best practices is also required. My team uses graphics, typography and motion to create valuable content that connects brands with their clients. I see opportunity where others don’t and bring passion to each project, from event collateral to email campaigns. I’m inspired to create visual and physical solutions where possible.
During my time at Russell Investments I took ownership of mobile apps, responsive websites, brand materials, event collateral and multi-million dollar marketing campaigns. A constant volume of work and deadlines, while staying ahead of regional timezones across the world.
APPAREL AND EVENT DESIGN
High-end fashion designs for premium Men's and Women's lines. Specialty orders placed and garments made for Fred Segal and Nordstroms. As well as online retailers such as Revolve and Metro Park with many others around the globe. My role was expansive and challenging across all divisions. I would streamline workflows or create hi-resolution silk-screen graphics. The majority of my workload went towards apparel designs, catalogs, line-sheets, technical packs, print advertisements, online promotions, fashion runways and trade show event designs. A role of many hats that I was happy to have and wear. Here is a Link to Getty Images for the Monarchy Collection at Mercedez Benz Fashion Week.
Creating new workflows using Smart objects in assets, dynamic content, shared assets on AWS and coding script for After Effects videos for the Amazon customer service team.
Created on-boarding emails for the Surface Pro 2 launch and Outlook 365 promotional materials for Microsoft while at POP.
This responsive site for SolFusion was a huge success and still provides a valuable service for their company today. Working with a small team of developers and leading the initiative, I worked with the client and my team to execute this build.
At VML I was able to explore and concept a future visual story for the CNC manufacturer brand, Haas. Created a brand style guide, web page designs and multiple visual components for promotional and pitch collateral.
While contracting with Slalom, I assisted in building the style guide for Gap Inc.'s internal buying tools and created animated prototypes for product buy off.
Designs for a geo-cashing company, Groundspeak. Used user research to find the largest areas that would appeal to target and future demographics.
While working for Emerald City Comic-con, I designed and helped create FlipOn, a Live Streaming service. A 3 week deadline, custom built, UI/UX, dynamic content flexible, analytics integrated, payment service, panel schedule and calendar reminders for special broadcasts throughout the conference.
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